Business students could have their first-year tuition fees paid if they win a new competition backed by former Apprentice star Felipe.
Glyndwr University is offering the prize - worth £8,000 - to up to three students who finish first in a Young Business Brain competition, if they go on to enrol at the Wrexham institution.
Lecturers from the North Wales Business School at Glyndwr are leading the competition, which is also being supported by the Institute of Directors and the Chartered Management Institute.
Winning teams from heats in North Wales, the North West and the Midlands, will compete against each other in a grand final judged by lawyer Felipe Alviar-Baquero, who made it to week nine of the hit BBC One show last year.
Professor Chris Jones, head of the business school, said: “The business world is a great place to be, and we hope that through the competition we can inspire some of the young people who attend to follow a career in the industry.”
At each heat, teams of students will compete across three rounds based around the creation of a business idea connected to adventure tourism.
Teams will be given one to three tokens based on the strength of their pitch to use in round two, where they can be exchanged for advice from a mentor in one of 10 different areas of expertise.
Things like accounts, business planning, events management, human resources, marketing, branding, law, market research and operation management.
In the final round, teams will be asked to deliver a 15-minute presentation before the winner is announced.
The first heat - for North Wales - is at Glyndwr University on Friday, November 6, and the grand final is on Friday, January 15.
For more info or to get involved with the challenge, email Young Business Brain at Glyndwr University.