social media do’s and don’ts from superfast business wales

Guest article by Superfast Business Wales - a fully-funded business support service to help you benefit from digital technology and faster broadband.

@_businesswales

Love it or hate it, social media is here to stay. Get a head start with our social media top tips.

1. go where your customers are

Opening up good communication channels with your customers is key.

Find out what social media platforms they are using, sign up and create your online presence to actively engage with your customers.



2. measure results against objectives

Once you’re on social media, don’t rest on your laurels, do your homework and find out if it’s actually working in terms of your business goals .

Doing this will also help you work out what you could be doing better.



3. get more followers

Using social media links on your website and emails is an easy way of pointing people towards your Facebook page, Twitter account, etc., increasing your followers.



4. keep an eye on changes in the social world

The world of social media is constantly developing, and there are more and more platforms popping up all the time. Keep up to date with the latest social media news and stay one step ahead.



5. accept criticism and respond positively

Sometimes customers will use social media as a gateway to publicly complain.

The golden rules are don’t get defensive or dragged into an online argument – respond promptly, thank them for bringing it to your attention, and be positive but above all don’t ignore it or delete it.

Ask your customers for feedback and act on it so they can see that you are listening.



6. be consistent, and don’t lie

Be consistent in the messages you are posting on social media and always provide honest, accurate information to avoid negative repercussions – or inevitably it will come back to bite you at some point!



Next steps? Book onto a free 2 hour Inspiring Action - Technology for Business Growth workshop and find out how you can use social media to sell your products and services and boost your business .

Register for your free place.



Superfast Business Wales is an EU-funded programme which provides micro, small and medium sized businesses, which are eligible, with access to fully-funded workshops, a technology needs diagnostic, 1:1 support, a free website review - all supported by information and tools available at businesswales.gov.wales.

03000 6 03000 / superfast@businesswales.org.uk.



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