Wrexham Glyndŵr University recently launched the North Wales Business School - engaging with employers and employees across all six counties.
The school was founded to further meet the education and skills demands of the region, providing innovative degrees and professional courses in partnership with employers.
With a range of qualifications already preparing students for the world of work – from Executive MBAs to Sports Management – the university felt the time was right to take a step further and re-brand its business offering.
A report commissioned by the Higher Education Funding Council for Wales (HEFCW) recently revealed that Wrexham Glyndŵr University generates more than £176 million a year for the UK economy and has also created 1,490 jobs in the UK.
Professor Chris Jones, Head of North Wales Business School, said this fresh start reflects its burgeoning position in the market.
“The fact we're spreading outside of our traditional boundaries and across North Wales - spanning the A55 and beyond – means it's time for us to make this change.
“We have grown and brought in more people with real industry experiences - from consumer psychologists to people in event management and with years of experience in banking.”
He added: “The university has broken down its own boundaries and rather than operating in silos, we are now working closely alongside the engineering departments, marketing and sports.
“We want the message to go out across North Wales and beyond the border that we are open for businesses and we want people to come here to see how can help them.
“This is for companies of all sizes in Gwynedd or Conwy or even Cheshire, not just Flintshire and Wrexham. From our base in Wrexham we have expertise in industry and we want to share that with a wider audience.”
Professor Jones said the perception of universities as slow, cumbersome organisations not fit to meet the needs of employers is wide of the mark when it comes to Wrexham Glyndŵr.
“We are flexible and meet the needs of our students, we don’t tie them down to long degree courses if that does not suit them or their employer,” he said.
“We can offer education in steps that make life easier for people; we are open to those wanting to take bits of education and become lifelong learners.”
For more information, visit glyndwr.ac.uk