So you've got a website. And a stack of data to go with it. But with all those stats, it's hard to know what to focus on.
Here's 5 tips to help you sort the wheat from the chaff, and pick out some key insights to help your website and your business.
Your website is one of your most important marketing tools. It acts as your shop window and is the first port of call for many potential customers.
Monitor your overall traffic, take a look at peaks and troughs and see if they correlate with campaigns, seasons or events.
Website visits come from a number of sources including: search engines, referral websites and the direct typing of URLs.
Tracking the success of each can be a good way of seeing what is and isn’t working in terms of your marketing.
You can segment website visitors into new and returning.
Usually you would expect to see more new visitors than returning.
But too many new and not enough returning visitors could be an indication that your website is not "sticky" enough - i.e. it doesn’t attract repeat visits.
By using Google and other analytics tools you can check the number of abandoned shopping carts on your site - i.e. unfinished purchases or people who’ve downloaded info but haven’t since returned to your website.
Tracking this metric gives an insight into how user-friendly your website is.
Usually your homepage gets the most traffic, but what about other popular pages on your website?
Are you directing visitors to the right pages? Popular pages could include competitions, blog posts or customer case studies.
To find out more about how to successfully monitor your website’s performance, plus learn about social media, digital marketing and much more, join Superfast Business Wales for a free 2-hour Inspiring Action - Technology for Business Growth workshop.
Superfast Business Wales is an EU-funded programme which provides micro, small and medium sized businesses, which are eligible, with access to fully-funded workshops, a technology needs diagnostic, 1:1 support, a free website review - all supported by information and tools available at businesswales.gov.wales
03000 6 03000 / firstname.lastname@example.org