Last week saw The Apprentice contestants take on an advertising task - which can be tricky business. But when you’ve got a good plan in place, it’s much simpler.
Here are 5 key steps to running a successful ad campaign.
You need to have a clear idea of who you’re trying to reach with your ad. If you’re using actors in your ads, make sure your target audience will be able to relate to them.
Or think about the language you’ll use and where your ad will most likely reach your target audience.
Are you holding a clearance sale? Maybe you want people to sign up to receive exclusive offers?
These things should be at the heart of your ad, so there's a clear call to action for your audience. They know what’s going on, and what you want them to do.
Local radio or billboard posters? Newspaper or online?
There are loads of options when it comes to placing your ad. Do your research.
You need to find the medium that will reach the right people.
Also think about cost and competition – usually, the more competitive an ad space is, the more it will cost you. Find the right combination for your business.
Budgets are only useful when you stick to them.
You need to make sure that you’re not wasting your money by spending too much on an ad that won’t generate enough of a return on investment.
Take into account not only the amount you spend on placing the add, but the extra costs like staff time needed to make the ad.
If you find an ad works really well, and is boosting your sales or leads, then think about increasing the budget.
Find out how your customers heard of your business and measure the number of enquiries/sales from your ad. It doesn’t matter if this is online or face-to-face, it will help you understand if your ads are working well, and what to change if they’re not.
Remember to measure your ad’s success based on the goals you set at the beginning of your ad campaign.
These are just a few simple things to think about when advertising your business. For more info, take a look at the Business Wales Marketing Zone, where there’s lots more useful tips and tricks.
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